Our Story

"Phakama" means "Rise" in isiZulu—and that’s exactly what we’re here to help you do.

Born in the heart of Pretoria, Phakama Digital Marketing Agency was founded to solve a critical problem:

Small Black-owned businesses in South African townships deserve to be seen, heard, and successful online, but often lack the tools and support to make it happen.

We’re not just another agency. We’re your neighbors, your community partners, and your digital allies.

Our Mission

To: equip township businesses with affordable, culturally relevant digital solutions that are customised for township businesses, speak local languages, and connect with your community.

Why Phakama Digital Marketing

• Founder-led: Our CEO, understands the unique challenges of township SMEs.

• Local Expertise: Our team speaks isiZulu, Sesotho, and Afrikaans—because your customers deserve content that feels like home.

• Websites that work offline via WhatsApp integration.

• Social media strategies optimized for low-data usage.

• No hidden fees. Pay-as-you-grow options: Only pay 10% of the revenue we generate for you on Marketing.

"Phakama set up my salon’s Google My Business page. Now, I get 20 new customers a week—even during load-shedding!"
— Nandi, Owner of Soweto Beauty Lounge

Nandi Xaba

★★★★★